How was Black Horse born?

In short: Black Horse was born from the stories a father told his daughter every night. She kept asking for "a story with the black horse", so he made up a new adventure each evening. In those stories the black horse became a gentle storybook friend who carries her to other dreams and other worlds. Today the same tradition continues in stories written with each child's own name.

A small black foal with a purple mane and a golden star on its forehead flies through a starry night sky with a sleeping little girl on its back, clouds below
Black Horse is a small storybook horse who carries children to a different dream and a different world every night.

It began in a bedroom

Black Horse did not start as a product idea. It started as a bedtime habit. I told my daughter a story every night, and after a while I heard the same request every evening: "Tell me a story with the black horse." I had no black horse story ready, so I made one up with her, again and again.

The first stories I made up

The same small heroes, a different adventure each night. A few I still remember:

  • Black Horse and Alara go cloud hunting, looking for the softest clouds in the sky.
  • They carry water to thirsty Africa and bring it to the elephants, and everyone cools down in the end.
  • One night they visit a very good pizza maker and share the first slice out of the oven.
  • Another night they become space couriers and deliver late letters to the stars.

Why a horse?

In every story Black Horse did the same thing: when bedtime came, it arrived at the door, took the child on its back and carried her from one dream to the next, from one world to another. The night was not scary, it was where the journey began. The golden star on its forehead lit the way and its purple mane moved in the wind.

Black Horse today

The Black Horse app was made to bring this tradition to every family. You share your child's name, age and favourite things, and Black Horse writes the kind of warm, calm story a father might make up that night: your child is the hero and Black Horse the helper. Those first stories also live on as Black Horse's example stories inside its writing rules, so a trace of those evenings is in every story it writes.

Questions

Is Black Horse a real storybook character?

Yes. It is a character a father invented for his daughter, and the app retells it for every child.

Are today's stories like those first ones?

They share the spirit: short, warm and adventurous, ending with a calm closing that gets the child ready to sleep. Each story is rewritten with the child's name, age and favourite things.